ECOMMERCE ACTIVATION MANAGER
🔍 Scarborough, Ontario, Canada
Background & Purpose of the Job
eRetailers play an increasing role in the consumer decision journey and serve as key consumer touchpoints for brands to have the 1 to 1 conversation, inspire them about products, and delight them with experiences. The business model of eRetailers has evolved to behave more as a self-service interface to display our product offers with rich content solutions and manage traffic via advanced digital marketing solutions. To address these new challenges, we need to reinforce eCommerce teams; structure them to design and operate activation plans across eRetail platforms (Pure Players, Marketplaces, Bricks and Clicks and Direct To Consumer) that combine media and sales efficiency in a seamless and perfectly consistent way.
This role is based in Scarborough, ON and is hybrid.
Who You Are & What You’ll Do
Develop GSEB online sales
- For each Bricks & Clicks account, optimize sales conversion and trade-up, as well as In-House Share (IHS) where available
- Lead the development and execution of all performance marketing campaigns on e-retailers (Walmart, Costco). This can include display, pay-per-click (PPC), paid social, search engine optimization (SEO), and affiliate marketing
- Maximize ROI of the retail activation budget
Driving visibility for Groupe SEB Brands
• For each account, develop a detailed understanding of:
-
- online shopping behaviour (search, taxonomy, traffic sources)
- Levers required to drive visibility
- most relevant content for sales conversion
- online shopping behaviour (search, taxonomy, traffic sources)
- Set up and implement optimal action plans to ensure Groupe SEB brands and products online visibility on the retailer platforms and other online touchpoints. Provide adequate reporting
- Work in collaboration with:
- KAM to ensure alignment with account objectives and tactical short-term topics (i.e. plugged to the daily business and competitive environment). Also ensure full cohesiveness between offline and online (One Retail Strategy)
- E-retail Content Manager to align with content & innovation strategies – promo plan visibility, launch guidelines
- Retailers’ Performance marketing teams to negotiate deals and set up joint plans whenever possible
- KAM to ensure alignment with account objectives and tactical short-term topics (i.e. plugged to the daily business and competitive environment). Also ensure full cohesiveness between offline and online (One Retail Strategy)
Monitoring and improving performance of KPIs
- KPIs: IHS (when available) and online POS sales weight of business
- Campaigns ROI
- Understanding of review and content syndication tools
- Create & implement clear, transparent goal setting process. Foster data-based decision-making processes.
- Collect and share eCommerce industry expertise & best practices
- Able to manage large budgets and maximize efficiency > $0.5m budgets
- Negotiate with Trade Marketing / Ecommerce Teams of the retailer to ensure the best counterparts for the contract investments
- Collaborate with external agencies and manage non contractual ATL/Coop investments (e.g. Criteo)
- May be responsible for briefing agencies and managing Retail Media Sponsored Search campaigns (e.g. Mabaya, Amazon)
What You’ll Need To Succeed:
• Soft skills:
- Ability to team up and work transversally in a complex environment – across silos
- High level of autonomy and agility needed to create adaptable roadmaps and evolve within Groupe SEB complexity
- English for international exposure
- Ability to influence at C-level
- Ability to negotiation and influence customers to secure activation plans for Groupe SEB
• Hard skills:
- > 3 years’ experience in marketing and/or sales
- Should come from, Digital Marketing team, Retailer Trade Marketing Teams, Shopper Marketing Agencies, Key Account Managers; and/or Buyers from Retail Background
- Digital marketing experience knows the KPIs & has had direct experience in managing eCommerce activation plans
- Clear consumer/ shopper centric mindset: we look for a strong marketeer sitting in sales driven environment.
- Process driven, data centric and can demonstrate experience in driving action by leveraging data visualization tools and sources
You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:
- · Company-paid benefits: Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability
- RRSP retirement plan with company contribution
- Paid time off and holidays
- Flexible hybrid work arrangements
- Continuing education opportunities
- Employee discounts on company products
- Wellness programs
- Casual dress code
- · Positive work culture that values work-life balance
In addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard, and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now!
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