GRADUATE PROGRAM | E-COMMERCE

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 Groupe SEB - Graduate Program E-COMMERCE

The Graduate Program is a unique opportunity to boost your career and become a permanent employee of a fast-expanding international Group willing to invest in your ability to grow. Discover all dimensions of a global company, based at French Headquarters and in international locations, enriching your experience in your chosen field.

Over the first 24 months, our Graduate Program will help you carry out 3 complementary assignments in 3 countries and will prepare you for positions that have a stronger impact on our organization.

WHY THIS GRADUATE PROGRAM?

Groupe SEB & Online Distribution

Small Domestic Appliances & Cookware markets are strongly impacted by the digitalization of the Distribution. In markets like China, Germany, USA, UK, more than 50% of the SDA products are sold online.

During the last 10 years, Groupe SEB’ sales strongly shifted from Off line (physical stores) to Online (45% of Groupe SEB’s sales were online in 2024, versus 20% in 2018%).
The Group has decided to make Online Sales the priority of its growth on the Consumer Business.
Direct-to-consumers channels & Amazon are the #1 Go-to-market strategies. Mastering the art of Digital Marketing on the data side and on the engagement side is the fuel of its strategies.

This Graduate Program is fully embedded in this new chapter of Groupe SEB: Be the Online Leader in all Markets, all categories.

The eCommere Graduate Program

We offer a modern MBA in Digital Marketing & eCommerce with a 2 years program around 3 types of functions

-          Online Sale development (Online KAM, D2C Store Manager): in charge of developing the sales on digital touchpoint with our products by defining the right assortment, its pricing and promotion, overseen the store animation and operations with the rest of the eCommerce/D2C teams.
What you will learn here: Assortment Management, Monitoring Retail Excellence (Content, Pricing, Promotion, Availability), Drive business based on data, own your first P&L (Profit&Loss)

-          Online activation profiles (Content Specialist / Retail Media Manager): in charge of the Product Content, the online merchandizing, the advertising (Retail Media / Digital Marketing), the performance optimization with Data & Analytics

What you will learn here: Implement content that drives sales taking into account the consumers insight available by the leading digital platfom (eg: Google / Amazon), Retail Media expertise

-          Growth profiles (eCommerce/D2C Excellence Manager; eCommerce/D2C Project leader): in charge of developing new growth opportunities (address eCommerce in geographies not addressed yet (for example Indonesia), open new stores (for example on Instagram) opening, or developing new business model (sale of 2^nd products online) / and defining the eCommerce practices and implement the change management plan in the market teams

What you will learn here: Business development in the Digital Age, Project Management, Change Management

Mission 1: Amazon 1P/3P Business Developer [Oct 2025 to Sept 2026] in Frankfurt, Germany

Given the significant business opportunities, the first assignment of the e-commerce graduate program will exceptionally commence in Germany for a period of one year, following an integration period of one or two months at the Centrale Amazon team in France.

You will be based in Frankfurt in the Amazon team. This team is in charge of maximizing the development of sales, visibility of our product on Amazon. This team is selling to Amazon that sells to the consumers (Vendor), that teams is also selling directly to consumers on Amazon (Seller)

To support our growth ambition, we want to learn by doing how to optimize our presence on Amazon by combining those 2 business models.

You will lead a strategic transformation of our sales practices under the sponsorship of Groupe SEB DACH CoDir. You will be reporting to the Head of Amazon in a team of young and motivated talents.

What will you do:

1. Define & run the Amazon 1P/3P activation

·         Support the definition & execution of the assortment between 1P & 3P business.

·         Track, monitor, evaluate, and adapt new commercial processes: promo planning, assortment efficiency, safety mechanics (anti-crap, OOS, etc.)

·         Oversee with the content team & Retail media team the right execution for the entire 1P/30 assortment

·         Align with logistics and operations teams to optimize fulfillment strategies (FBA vs. FBM) for profitability and customer experience.

2. Internal Education & Change Management (1P/3P as the new standard)

·         Ensure proper understanding of the 1P/3P process internally (marketing, finance, logistics – 1P+3P forecast, HR, IT).

·         Ensure the successful adoption of 3P within Amazon team (AAM) and implement monitoring and specific tasks (BB reporting, "saved" 3P sales, etc.).

3. Monitor Sales Performance

·         Track and analyze key performance metrics (revenue, profitability, conversion rates, Buy Box share).

·         Implement data-driven actions to improve store performance.

·         Regularly report insights and propose growth levers to senior management.

4. Practice Follow-up

·         Benchmarking: Track 1P/3P development in the DE market using tools like Fox/PacVue.

·         Tools & Practice Kit: Formalize and share best practices.

Why joining us?

·         An opportunity to become an Amazon expert

·         Learning by doing hands on! You will be frontline in term of structuring the approach and operating it. There is no better way to learn than doing!

·         Enjoy a mission with ownership, empowerment where you can see immediately the results of your work.

Mission 2: TikTok activation specialist [Oct 2026 to March 2027] in Americas or Western Europe

Groupe SEB wants to be a frontrunner in the sales development on TikTok, one of the fastest-growing commerce platforms, leveraging its success in China (Groupe SEB D2C activities in China are known as the Best in class across FMCG companies). You will lead the activation of this new channel, helping shape and execute strategies to maximize performance in a market where TikTok is opening eCommerce.

This mission takes place during the critical Holiday season, where the majority of sales occur in an intense and highly competitive environment. You will be at the heart of a booming channel, leveraging real-time trends and engagement strategies to drive conversions.

Your mission

·         Own and optimize the Online Merchandising strategy for selected products and offers, ensuring seamless shopping experiences.

·         Drive traffic generation through TikTok’s ad ecosystem, organic content, and influencer collaborations.

·         Monitor and analyze campaign performance to iterate and enhance effectiveness.

·         Collaborate closely with marketing, content, and analytics teams to align TikTok activations with broader D2C goals.

Mission 3: Online Activation specialist [April 2027 to September 2027] in APAC or South America

Groupe SEB is developing eCommerce/D2C Centers of Excellence (COE), where you'll play a key role in supporting and accelerating eCommerce / D2C growth across multiple markets. This mission will give you the opportunity to scale sales on a key platform (e.g., Lazada, Mercado Libre) while working in close collaboration with local and regional teams.

Your mission

·         Lead the activation and optimization of selected products and campaigns to maximize performance on the platform.

·         Analyze and leverage platform-specific tools and algorithms to enhance traffic, visibility, and conversion rates.

·         Support local eCommerce teams, sharing best practices and ensuring alignment with global D2C strategies.

·         Monitor and report key performance metrics, identifying growth opportunities and actionable insights.

·         Collaborate with cross-functional teams, including marketing, logistics, and analytics, to drive seamless execution.

Who are we looking for:

·         🔥 eCommerce & digital enthusiasts who love to learn by doing—because the best way to grow is to get your hands dirty!

·         🌍 Curious minds who enjoy building connections across markets and sparking new ideas.

·         💡 An entrepreneur at heart—or someone who loves bringing structure to entrepreneurial chaos and helping ideas scale.

·         🎯 A passionate spirit, whether it’s for eCommerce, SDA, rock climbing 🧗‍♂️, or even Celtic dancing 🏴‍☠️—because energy and drive make all the difference!