HEAD OF CONSUMER ANALYTICS H/F
Join our team!
“Data doesn’t lie – it drives results. If you know how to make numbers speak and give them meaning, join our global team and let’s turn insights, facts, and KPIs into impactful action. Ready to participate in the future of marketing activation? Let’s make it happen!” Geoffroy FRANQUEVILLE, VP Consumer Activation
As Head of Consumer Analytics, you will be responsible for developing and implementing a group-wide strategy to measure the performance of media and activation channels—including CRM and social media. You will centralize data, optimize analytical tools, and lead a dedicated data and technology team. Your role ensures consistency and international deployment of solutions, and you will support marketing teams to maximize campaign effectiveness. Additionally, you will establish a data governance framework to serve various business units efficiently and minimize redundancies.
1. Strategy & Data Governance
• Develop a media, CRM, and Social Media performance measurement strategy aligned with overall business goals.
• Implement a data governance framework (quality, accessibility, security) covering data from media channels and CRM and social platforms with IT partners.
2. Design & Industrialization of Tools
• Lead the design of dashboards and analytical models integrating media, CRM, and Social Media data (e.g., MMM, multi-touch attribution, cohorts).
• Collaborate with IT and Data Engineering teams to industrialize the processes of data collection, integration, and analysis from these different domains and ensure fluidity across all required environments (global and local).
• Create interactive and intuitive dashboards to monitor and analyze performance across different levers (media, CRM, Social Media), tailored to various levels of user expertise (COMEX, marketing teams, Activation Managers, etc.) for both global and local teams.
3. Support to Marketing & Activation Teams
• Provide global and local teams with actionable insights to optimize media investments, improve customer engagement via CRM tools, and maximize social performance across various platforms.
4. Performance & Innovation
• Monitor media campaign performance, customer engagement via CRM, and social interactions, and propose optimization levers.
• Explore new measurement methodologies (e.g., predictive analytics, applied AI, advanced consumer segmentation).
Bring your skills:
You should have a master’s degree in marketing or an equivalent qualification, with a minimum of 10 years' experience in Data Science, Analytics, or Business Intelligence roles with at least 5 years’ experience in a media, CRM, or advertising environment.
You are skilled at analyzing and measuring media performance (Digital, social, TV…), as well as CRM and social media data to drive performance.
You know how to manage technical teams and complex data projects with ease and to build and maintain data infrastructures like data lakes and cloud pipelines.
You have proven experience in creating interactive dashboards that help both executives and operational teams make better decisions.
You understand measurement standards such as MMM and attribution, and you use them to optimize campaign briefs.
You can communicate complex data concepts and insights clearly to non-specialists.
You work collaboratively, solve problems efficiently, and always look for ways to improve.
You bring empathy and resilience, adapting your approach to the needs of diverse stakeholders and the changing data environment.
Fluency in English, with strong writing and summarization skills.
Occasional travel expected.
Let's meet:
- First discussion with the VP Consumer Activation and recruitment teams,
- Followed by a meeting with the Chief Marketing Officer
Click here to discover the Campus SEB's video: https://www.youtube.com/watch?v=4t6vrJAM9Uw
Join a French International Group driven by :
- Values: entrepreneurial drive, passion for innovation, professionalism, Group spirit and respect for people, with concrete commitments to citizenship and sustainable innovation,
- Development for employees: Almost 1 in 2 positions is filled internally!
- Benefits for all: QVT agreements including 2 days' work-from-home per week, vacation bonuses, profit-sharing, CSE...