PRODUCT MANAGER, COOKWARE

PROFILE:

Work closely with the T-fal & All-Clad BU to bring to market new product launches.

• Marketing Plan development
  • Identification of strategic new product, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective.
  • Liaise with Strategic Business Unit to ensure alignment with the U.S. key launch strategy & develop products offering feature-price bundle to drive profitable sales during key promotional periods and package communication appropriate for Canadian Market.
• Marketing plan activation
  • Leverage category, consumer & product insights to develop marketing communications objectives, positioning and key messages for new product launches.
  • • Partner with communication team on needs for product seeding, UGC content and integrated communication activation plan to drive brand awareness and conversion (PR, ATL and BTL etc.)
    • Establish partnerships with chef community (All-Clad) and co-branded partnerships to drive brand awareness with key consumer target groups.
    • Manage and ensure execution of all product launch related components, including packaging/Instructions for Use POP, and merchandising.
    • Manage respective brand marketing expense budget.
• Market Analysis: Establish, maintain, and provide expert knowledge of the cookware category including sales performance and POS tracking and reporting, category insights, market trends, consumer needs and competitive threats pertaining to the Cookware category.
• Distribution Analysis: Identify, understand, and develop product mix consistent with appropriate retailer and respective target consumer requirements.
• Competition: Gain understanding and provide strategic analysis on competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives.
• Sales:
  • Develop line reviews and business presentations for key stakeholder meetings, including Retail Partners, Commercial team etc.
  • Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions, and new launches.
  • Develop category plans by incorporating market, shopper, customer, and consumer insights to inform Pricing, Promotion, Product Assortment/Mix and Placement
  • Spearhead communication on marketing activations to sales and trade partners
• Product Quality & Customer Service: Ensure appropriate input on product quality, sales trends (with the sales associate), and consumer feedback.
• Internal Relations: Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives.
• Manage the day-to-day business processes to ensure effective and efficient business management to deliver budget commitment.

MAIN SKILLS REQUIRED:

• Degree in Business Administration (Marketing) with 3 - 5 years’ experience in field of product management.
• Fluent in English, French desirable.
• Highly developed Communication & Presentation skills / Persuasiveness to sell the marketing actions plans to Trade and Sales Dept and Business unit
• Ability to think and act analytically as well as creatively.
• Effective knowledge of P&L management
• Ability to implement Omni-channel go-to-market strategies with specific knowledge on digital path.
• Ability to develop complex strategies as well as lead the implementation plans.
• Ability to consider different points of view = Flexibility.
• Entrepreneurial spirit to take calculated risks.  Team player / global player.
• Strong aptitude in MS-Office and ability to learn new internal company software(s)

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