PRODUCT MANAGER, KITCHEN ELECTRICS
🔍 Scarborough, Ontario, Canada
Bring your competencies :
Work closely with the SDA BU to bring to market new product launches within the Cooking portfolio.
Marketing Plan development
- Identification of strategic new products, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective.
- Liaise with Strategic Business Unit to ensure alignment with global and continental launch strategies
Marketing plan activation
- Leverage category, consumer & product insights to develop marketing communications objectives, positioning, and key messages for new product launches.
- Partner with the communication team on needs for product seeding, UGC content and integrated communication activation plan to drive brand awareness and conversion (PR, ATL and BTL etc.)
- Manage and ensure execution of all product launch-related components, including packaging/IFU, POP, and merchandising.
Market Research & Analysis: Establish, maintain, and provide expert knowledge of the Electrical Cooking category including sales performance and POS tracking and reporting, category insights, market trends, consumer needs, and competitive threats pertaining T-fal Cooking.
Distribution Analysis: Identify, understand, and develop a product mix consistent with appropriate retailer and respective target consumer requirements
Competition: Gain understanding and provide strategic analysis of competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives.
Sales:
- Develop line reviews and business presentations for key stakeholder meetings, including Retail Partners, Commercial team, etc.
- Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions, and new launches.
- Plan, develop, and implement sales promotions activities in collaboration with retail partners, sales departments and agencies.
- Spearhead communication on marketing activations to sales and trade partners
Product Quality & Customer Service: Ensure appropriate input on product quality, sales trends (with the sales associate), and consumer feedback.
Internal Relations: Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives.
Manage the day-to-day business processes to ensure effective and efficient business management to deliver budget commitment.
Required Qualifications:
- Degree in Business Administration (Marketing) with 5+ years experience in field of product management.
- Entrepreneurial spirit to take calculated risks along with aptitude to think creatively.
- Effective knowledge of P&L management, Strong analytical skills
- Ability to implement Omni-channel go-to-market strategies with specific knowledge on digital path.
- Ability to develop complex strategies as well as lead the implementation plans.
- Strong interpersonal and communication skills – must be able to drive collaboration across functions.
- Demonstrated ability to influence and lead marketing action plans to trade as well as sales department.
- Highly developed presentation skills.
- Time management and organizational skills. Ability to work in a high pressure environment with tight deadlines.
- Proficient in MS-Office and ability to learn new internal company software(s).
In addition, we offer a comprehensive benefits package that includes:
- Company-Paid Benefits: Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability
- RRSP retirement plan with company contribution
- Paid time off and holidays
- Flexible hybrid work arrangements
- Continuing education opportunities
- Employee discounts on company products
- Wellness programs
- Casual dress code
- Positive work culture that values work-life balance
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