PRODUCT MANAGER, KITCHEN ELECTRICS

Bring your competencies :

Work closely with the SDA BU to bring to market new product launches within the Cooking portfolio.

Marketing Plan development

•  Identification of strategic new products, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective.
• Liaise with Strategic Business Unit to ensure alignment with global and continental launch strategies 

Marketing plan activation

• Leverage category, consumer & product insights to develop marketing communications objectives, positioning, and key messages for new product launches.
• Partner with the communication team on needs for product seeding, UGC content and integrated communication activation plan to drive brand awareness and conversion (PR, ATL and BTL etc.)
• Manage and ensure execution of all product launch-related components, including packaging/IFU, POP, and merchandising.

Market Research & Analysis: Establish, maintain, and provide expert knowledge of the Electrical Cooking category including sales performance and POS tracking and reporting, category insights, market trends, consumer needs, and competitive threats pertaining T-fal Cooking.

Distribution Analysis: Identify, understand, and develop a product mix consistent with appropriate retailer and respective target consumer requirements

Competition: Gain understanding and provide strategic analysis of competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives.

Sales:

• Develop line reviews and business presentations for key stakeholder meetings, including Retail Partners, Commercial team, etc.
• Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions, and new launches.
• Plan, develop, and implement sales promotions activities in collaboration with retail partners, sales departments and agencies.
• Spearhead communication on marketing activations to sales and trade partners

Product Quality & Customer Service: Ensure appropriate input on product quality, sales trends (with the sales associate), and consumer feedback. 

Internal Relations: Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives.

Manage the day-to-day business processes to ensure effective and efficient business management to deliver budget commitment. 

Required Qualifications:

• Degree in Business Administration (Marketing) with 5+ years experience in field of product management.
• Entrepreneurial spirit to take calculated risks along with aptitude to think creatively.
• Effective knowledge of P&L management, Strong analytical skills
• Ability to implement Omni-channel go-to-market strategies with specific knowledge on digital path.
• Ability to develop complex strategies as well as lead the implementation plans.
• Strong interpersonal and communication skills – must be able to drive collaboration across functions.
• Demonstrated ability to influence and lead marketing action plans to trade as well as sales department.
• Highly developed presentation skills.
• Time management and organizational skills. Ability to work in a high pressure environment with tight deadlines.
• Proficient in MS-Office and ability to learn new internal company software(s).

In addition, we offer a comprehensive benefits package that includes:

• Company-Paid Benefits: Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability 
• RRSP retirement plan with company contribution
• Paid time off and holidays
• Flexible hybrid work arrangements
• Continuing education opportunities
• Employee discounts on company products
• Wellness programs
• Casual dress code
• Positive work culture that values work-life balance

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